I have Facebook, I don't need a website

Did you hear about the President of the United States being banned from Twitter?

Social Media Platforms such as Facebook, Twitter, Instagram, Snapchat and others

have changed the way we communicate with our customers. 

If you watched any news this year, you know that social media platforms have faced increased scrutiny for censorship.

A totally free platform means that you are at the mercy of what that platform will and will not allow.

Your product may not meet the standards of a social media platform and

they have the right to ban any content that goes against their community standards.

Here are some drawbacks to relying upon social media in place of your website.

Loss of Control-

In January of 2020, Facebook had a massive outage which locked out users who engage with content and the businesses that rely upon that content to be posted, liked and shared. When you own your website, outages should be a rarity. A website also allows you more creative

Censorship-

Have you ever been to jail? What about Facebook Jail? While there are some legitimate reasons one might be temporarily suspended from engaging with Facebook, sometimes it can be an innocent mistake. Did you know that sending too many messages can get you suspended? If your business is put into a "social media time out" you will lose the ability to share relevant information with your customers. This is an even worse situation for a business who does not have a website. To learn more about Facebook Jail check out this article.

Analytics-

Facebook can provide some awesome analytics, or at least it used to for advertisers on the social network. Did you hear about the iOS14 update? Iphone users will soon be able to more easily opt out of Facebook tracking. One of the solutions for working around losing tracking analytics is to verify your website. Again, if you are only using social media and do not have a website you will lose out. Not to mention that Google Analytics is a fantastic tool to provide more information about visitors to your website, the customer journey and more. Google Analytics is a tool for websites. No website, no analytics. If you have a website and want to better understand how to prepare for the i0S14 update, this article does a nice job of breaking things down.